“In Japan, they say that turtles live for ten thousand years and, therefore, they are a symbol of happiness and good omen. Legend has it that the turtles love sake, and when the fishermen catch them in their nets, they do not return them to the sea without first offering them enough sake. In the past, it was quite common to decorate restaurants with drawings of turtles, aiming for prosperity and regular customers eating and drinking a lot of sake. KO means turtle as well as excellence. And this is why we are named Ko.” - Taketo Okuda.